Transformers

For this collaboration with Hasbro, we created a bespoke Transformers style guide that brings a fresh Chibi-inspired take to the iconic brand. Beginning with expressive pencil sketches, we carefully shaped each character, refining their forms and personalities as they progressed into fully realised artwork. The final guide showcases a variety of poses, giving the characters flexibility while maintaining a consistent, approachable style. Alongside the character work, we developed a collection of clean, graphic badges and icons that echo the simplicity of the designs, helping to build a cohesive and versatile visual toolkit.

Transformers pencil character sketch turnarounds of Optimus Prime and Megatron in a Chibi art style.
Transformers vector character art turnarounds of Optimus Prime and Megatron in a Chibi art style.
Transformers pencil character sketches of Optimus Prime and Megatron in a Chibi art style.
Transformers vector character art of Optimus Prime in a Chibi art style.
Transformers vector character art of Megatron in a Chibi art style with battle damage.
Transformers vector character art of Optimus Prime in a Chibi art style.
TF 5.jpg
Transformers vector character art of Optimus Prime and Megatron in a Chibi art style.
Transformers vector graphic badges of Megatron in a Chibi art style.
T-shirts featuring Transformers vector graphic badges of Optimus Prime in a Chibi art style.
T-shirts featuring Transformers vector graphic badges of Optimus Prime in a Chibi art style.
Skateboard featuring Transformers vector graphic artwork of Optimus Prime battling Megatron in a Chibi art style.