Latitude

For Latitude, an innovative clothing company specialising in hunting and shooting apparel, we developed a complete brand identity and an initial range of garments to launch the label. Our approach combined traditional field-sport heritage with a fresh, contemporary sensibility—ensuring the brand appealed both to distinguished country ladies and gentlemen, and to a broader outdoor market. From logo design and visual styling through to garment concepts and detailing, we worked closely with Latitude to create a cohesive look that reflects quality, practicality, and timeless British sport culture.