The Gruffalo and Friends

We developed a dedicated style guide for Magic Light Pictures’ Gruffalo & Friends, focused specifically on online TV and social media banner usage for streaming menus and UI environments. The goal was to create a clean, simple and cohesive visual system that would deliver maximum impact across digital platforms while preserving the warmth and charm of the beloved characters. Our guidelines covered layout approaches, typography, safe-area rules, colour usage and asset adaptation, ensuring that all on-screen applications remained consistent, engaging and instantly recognisable.