Extreme International

We developed the branding for Extreme International’s extreme sports label, The Devil’s Advocate, a brand rooted in the high-adrenaline worlds of BMX, surfing, boxing and other action sports. Our work centred around designing a full cast of bold, stylised characters that embody the brand’s rebellious, high-energy identity. These characters were created in multiple forms for use across merchandise, promotional materials, and a dedicated range of NFTs. The result is a striking, versatile visual system that captures the spirit of extreme sports culture while giving The Devil’s Advocate a distinctive and instantly recognisable edge.