Deveroast

We partnered with Pete Devereux - award-winning UK garage artist and member of the iconic duo Artful Dodger - on the branding for his first coffee shop, Deveroast, a unique venue where he also performs DJ sets for events. Alongside the café, Pete roasts his own coffee beans in an on-site roastery, bringing a hands-on craft element to the brand. We developed the full visual identity, including the logo, brand styling, product ranges, and all promotional materials. The branding blends Pete’s musical heritage with his passion for exceptional, small-batch coffee, giving Deveroast a bold and memorable presence from packaging to in-store experience.