Refreshing Coco: Modern Twist on a Classic

Lead by Australian agency Loop Brands, we were tasked to update Kellogg’s Coco Pops’ classic loveable monkey, Coco. Bringing Coco into the modern era while still honouring the nostalgia of our cheeky childhood character, breathing new life into this timeless breakfast classic.

Check out Loop Brands: HERE

Character art for Coco the Monkey for Kellogg's Coco Pops, 35g packet
Character art for Coco the Monkey, dressed as a detective, for Kellogg's Mystery Coco Pops
Advertisement for a mystery flavor of Coco Pops cereal with a mascot character in a jungle setting, featuring a promotion to win $10,000, with promotional text and images of the cereal box and mascot.
Illustrated monkey character wearing a baseball cap, dressed as a scientist, holding a blank clipboard on a jungle background, with packaging for Coco Pops cereal featuring a science laboratory theme and the text 'Unlock the Choc!'
Illustration of a cartoon monkey wearing a blue cap and white shirt, holding a chocolate cereal square, promoting Coco Pops Chex cereal box, with jungle leaves background.